// As the Group Managing Director of NAFFCO, I oversee the continuous transformation of global safety standards through advanced engineering, innovative practices, and a deep commitment to sustainability. Over the past decade, I have cultivated expertise in integrating high-tech safety systems with efficient manufacturing processes, driving strategic growth across R&D, Sales, and Marketing in key markets, including the UAE, USA, KSA, Qatar, and Egypt.
At NAFFCO, I direct diverse specialized business verticals, including Firefighting Equipment, Security Solutions, Flow Control, ELV Systems, Modular Systems, Smoke Management Systems, and Oil & Gas. Teamwork has been instrumental in delivering customized safety solutions that set new industry benchmarks. From introducing Fire Doors and Building Management Systems (BMS) to pioneering AI-driven safety protocols, I ensure the NAFFCO Group remains at the forefront of future-ready safety systems. Additionally, I oversee maintenance and dispatch operations to ensure seamless delivery and reliability of our solutions.
With a global footprint supported by 15,000 professionals and 2,500 engineers across 10.5 million square feet of manufacturing facilities, we are committed to operational excellence and innovation. A strong advocate for sustainability, I lead eco-friendly initiatives such as hybrid safety vehicles and advanced fire suppression agents, driving NAFFCO’s mission to deliver responsible safety solutions.
NAFFCO has successfully delivered landmark projects across industries, including international airports, metros, trams, oil and gas facilities, expos, exhibitions, malls, hospitality, leisure, hospitals, and high-rise buildings. These efforts reflect my synergy in combining innovation, sustainability, and reliability, ensuring NAFFCO continues to lead as a global safety pioneer. This milestone reaffirms NAFFCO Group’s position as a global powerhouse in the fire safety and engineering sectors, driving innovations that redefine safety standards worldwide. With its proven track record and visionary leadership, the NAFFCO Group continues to lead the industry, ensuring the safety of infrastructure and communities across the globe.